I don't have a lot to say here except to ask the Daily Kos community to keep an eye on the volume of ads they see for both Obama and McCain during Olympic coverage. I'm in Seattle and watching the Olympics quite a bit on NBC, MSNBC, and CBC (Canadian). So I bounce around a bit, depending on who is showing what, but prefer the HD picture of NBC.
During the first three days (including Opening Ceremony) I wasn't keeping close track but seem to RECALL about five McCain ads and maybe three from Obama. That surprised me a bit, given how excited the Kos community was at the announcement of Obama's buy (later muted a bit when McCain announced a bigger buy). What I'm not able to tell is how many of these ads I'm looking at are national as opposed to local. (Suspect most are national, but there are a lot of local ads around the gubernatorial election in Washington State.)
I'm going to start keeping track for the next two weeks. I ask the Kos community to do the same. When it's all over, I'll put up a poll and we'll see how the political coverage shook out, according to the members of the Kos community who cared to watch.